Okay, after listening to about the entire TikTok recruiting buzz, I assumed it was lastly time to take a deep dive into it. I’m not a TikTok consumer, so I assumed for the aim of this weblog, I have to obtain the app! Upon login, I used to be instantly blasted with a video. It took a second to orient myself as random movies flashed on my display screen, however quickly after I used to be swiftly navigating across the app. I checked out trending hashtags and movies, then unexpectedly, I discovered myself laughing aloud! From males doing dramatic jumps off of ledges for pizza rolls ready for them at residence, to a girl recording a video concerning the co-worker you’re irritated with throughout Zoom® conferences, I used to be simply (and rapidly) entertained.
I then determined to get severe, and seek for “profession recommendation”, since that was a latest hashtag trending on TikTok (and that’s most likely a bit extra related for this weblog than a video exhibiting somebody working residence for pizza rolls.) What I assumed could be a sequence of extra severe movies, have been really extra movies that made me chortle out loud! I wasn’t anticipating profession recommendation to be each instructional and entertaining! May TikTok actually be a very good place for recruiters to dabble into, I assumed?
On this weblog, we’ll check out what TikTok might imply for recruiters: Is it actually the appropriate platform to be recruiting on? What are the advantages of utilizing it? What sort of movies do you put up on it? What are somethings you have to think about earlier than utilizing it? We are going to look into all of those questions and even discover the rumored new job service that TikTok is at the moment piloting.
First, what’s TikTok?
Earlier than downloading the app, I knew what TikTok was, however you by no means actually know the way it works till you employ it first-hand. In case you are very a lot not conversant in TikTok, it’s a social media utility that permits you to create brief kind movies. To your movies you’ll be able to add results, filters, enhance velocity, add a background, splice movies collectively, and extra! In case you are viewing movies, you’ll be able to view by subject, trending hashtags, seek for hashtags or subjects, and even observe customers. You will discover all types of movies on the appliance from dancing movies, to pranks, to tips on how to movies, to movies for simply pure comedy. There may be not one kind of TikTok video on the market!
That is cool, however what’s all the excitement about?
In 2020, TikTok grew to become probably the most downloaded app worldwide, overtaking Fb, Instagram, and Zoom.(1) The App Annie State of Cell report exhibits TikTok is at the moment on observe to hit 1.2 billion energetic customers in 2021. Demographic sensible, 78% of TikTok customers are beneath 39 with 30% falling between the ages of 20-29 based mostly on a latest report revealed by Statista.(2) Whereas the age group is youthful, what’s vital to notice is that Millennials and Gen Z’s have gotten the biggest demographic within the workforce as Child Boomers retire. Millennials have already turn out to be the biggest group of execs within the U.S. Labor Pressure, making up 1/3 of staff.(3)
If one factor is for sure from these stats, TikTok utilization is quickly on the rise, particularly for youthful generations. Firms need to have the ability to get in entrance of the appropriate candidates for alternatives, which is why extra staffing and recruiting firms have flocked to TikTok, the place the biggest demographic within the workforce is spending their time.
How are firms utilizing TikTok for recruitment?
Regardless of what the statistics present, TikTok can nonetheless seem to be an uncommon place to spend time recruiting candidates. How do you strategy potential candidates on TikTok? What sort of movies must you put up? Under are a couple of totally different video concepts that firms can attempt to entice expertise:
Promote Jobs Utilizing Hashtags
HBO promoted a job on TikTok utilizing the hashtag #HBOMaxsummerintern and obtained 300 purposes.(4) The clothes model Hollister additionally experimented with TikTok to recruit job candidates. They created a promo video with singer Montana Tucker to encourage purposes for a social media place. Job candidates have been inspired to make use of the hashtag #HCoHireMe and put up a video that brings a t-shirt to life.
Whilst you is probably not a big company like HBO or Hollister, these are good examples of among the methods you need to use hashtags on TikTok to both complement a video you’re posting a couple of job or encourage others to put up a video utilizing your hashtag.
Suggestions and Profession Recommendation
Firms may put up movies providing job search ideas and profession recommendation. Once I looked for “profession recommendation” on TikTok, a complete plethora of movies popped up! Those with the very best views although made the movies partaking. They do not essentially need to be comedic, however you need them to be fast-paced and charming. Movies which can be 60 seconds or much less are superb. TikTok movies can solely be 15 seconds lengthy (when recording on TikTok), however you’ll be able to string 4 15 second movies collectively. You can also make these movies fascinating by including textual content, filters, and backgrounds. In case you are stringing 15 second movies collectively, you’ll be able to even think about using totally different backgrounds or taking pictures them from totally different places.
This was an entertaining video I got here throughout that includes recommendations on rewriting a retail resume! It is partaking, comedic, but in addition actually informative and presents good recommendation on methods to enhance a retail resume.
Behind the Scenes/Day within the Life
One other sort of video that staffing and recruiting firms can report are “Behind the Scenes” or “Day within the Life” movies. These could be movies that both function your organization or a shopper you want to fill a place for. If you wish to promote your organization, you’ll be able to function recruiters as model ambassadors discussing how the method works when candidates work along with your firm. You may even function movies discussing the advantages of working along with your firm and how one can assist them.
On the opposite aspect of issues, staffing and recruiting firms can take movies for his or her shoppers a couple of job discussing the “day within the life” of that place and “behind the scenes” info on how it could be like working for that firm.
Model Consciousness and Challenges
Firms may put up movies for simply pure model consciousness! Is there something enjoyable you’re doing at your organization that’s totally different and would make you stand out out of your rivals? Maybe it is celebrations you’re having at your workplace that highlights your organization tradition. Or perhaps there’s a problem you’re having at your workplace that you just need to lengthen to others. Chipotle was one of many first firms to draw expertise by going viral.(5) The corporate posted a video that confirmed an worker touchdown a lid on a meals container. This led to a lid-flip problem that produced over 110,000 video submissions. Chipotle acknowledged TikTok’s affect on model consciousness and landed up making a recruiting technique only for TikTok.
TikTok is certainly a platform that permits you to get artistic. Inside your TikTok recruiting technique, discover methods to include movies that units your model aside!
What are the advantages of utilizing TikTok?
To this point, we explored a couple of totally different video methods to experiment with on TikTok, however you could be questioning what are the advantages of utilizing TikTok compared to different extra conventional recruiting strategies. Listed here are some advantages:
Seeing and Listening to the Candidate
When you’re browsing by means of a pile of resumes, you’ll be able to’t inform the character of every particular person. Some might even blur collectively after some time and it is laborious to inform aside one from the following. TikTok permits candidates to put up movies about themselves, which actually permits you to perceive the character of every candidate, see the particular person, and really feel their pleasure for the place.
Humanizing Your Firm
Moreover seeing and listening to the candidate, it additionally permits firms to humanize your model. Candidates can see recruiters speaking to them head to head concerning the job, which could be extra interesting than if that candidate would simply be in your web site studying the job description. It additionally provides candidates the chance to see the recruiter they’d be working with earlier than making use of for the job.
Attracting Younger Expertise
TikTok can also be a manner for staffing and recruiting firms to succeed in a youthful viewers. If there’s a sure trade that’s struggling to draw younger expertise, TikTok might be a method to seize the eye of youthful generations. As we all know from the start of this text, over 78% of TikTok customers are 39 and beneath, so it could be a candy spot for firms to seek out these youthful candidates. Contra, a job platform for freelance employees, mentioned that between 80 and 90 % of its Gen Z customers arrived by way of its TikTok or Instagram Reels.(4)
Paid advertisements
TikTok presents paid advertisements as nicely that permits you to goal content material based mostly on gender, age, location, and pursuits. This offers you a chance to succeed in those who in any other case would not have come throughout your model. In case your content material is related and charming they are going to come again to your model and perhaps even observe you!
What must you think about earlier than utilizing TikTok?
As with the whole lot, there are somethings you’ll want to think about earlier than including TikTok to your recruitment technique.
Movies Would possibly Not Be Seen
TikTok chooses movies “For You” based mostly on movies that you’ve favored, shared, re-watched, or commented on. It additionally exhibits movies to individuals based mostly on location, so utilizing location-based hashtags might help get your movies in entrance of individuals based mostly on places you want to goal.(6) That is good for the truth that you do not want TikTok customers to observe your organization in an effort to be seen, nevertheless, for the reason that content material is so area of interest and focused it could not present up in entrance of candidates.
Customers Do not Use TikTok Essentially to Search for Jobs
Whereas some job seekers may use TikTok for profession recommendation, most customers aren’t utilizing TikTok with the intent of discovering job alternatives. When somebody makes use of LinkedIn® or views a job board, they go there with the intention of in search of job alternatives. Some customers could also be turned off by job-oriented content material. A survey carried out by Tallo discovered that 63% of surveyed highschool and school college students mentioned they would like employers to contact them on knowledgeable social media website, corresponding to LinkedIn.(7) Some thought it was awkward to be messaged on TikTok a couple of job alternative.
On the distinction, individuals have proven curiosity in content material that focuses on profession recommendation. This might be an space for firms to focus a few of their content material technique on for model consciousness, along with, posting about job alternatives.
Not Everyone seems to be Inventive or Videogenic
In case you are in search of candidates to submit movies for job alternatives, you’ll want to do not forget that not everyone seems to be “videogenic” or enjoys taking movies of themselves. This may increasingly deter nice candidates from making use of as a result of they do not need to undergo the method of making a video. Additionally, it is vital to notice that not everybody is sweet at taking movies or has the artistic expertise for it! A certified candidate might give off the improper impression in the event that they submit a foul video as a result of they don’t seem to be used to speaking on camera 외국인구인.
For a Youthful Viewers
Whereas one of many benefits is that TikTok might assist goal youthful expertise, you additionally need to do not forget that a draw back is that it’s meant for a youthful viewers. You will not be capable to use TikTok to recruit for each place, particularly in case you are seeking to recruit for a extra senior stage function. Some jobs might naturally be a greater match for an older demographic as nicely. Earlier than promoting jobs on TikTok, you need to think about, if that chance is an efficient match for a youthful viewers, in any other case it will not be price your time selling it on TikTok.
TikTok’s New Job Service
Along with methods firms can at the moment use TikTok for recruitment, sources inform Axios, that TikTok is piloting a brand new instrument for firms to recruit candidates on. This system would permit firms to simply join with candidates and candidates can use it to assist them discover jobs. This system would not be built-in throughout the TikTok app, however would as an alternative be a separate webpage that may be accessed by means of TikTok. The service would permit candidates to put up video resumes and provides an elevator pitch, as an alternative of submitting a standard paper resume. The service is presently being examined by a beta group.
The thought for the job service was sparked by the hashtag #careeradvice, which gained sturdy momentum originally of 2021 with greater than 80 million views a day by the center of February.(4) TikTok then realized that the platform is not only for leisure, however can be utilized to study one thing new or achieve a brand new talent. Time will inform whether or not the service will probably be launched, however TikTok exercise exhibits there might be a requirement for a TikTok Job Service, which might give staffing and recruiting firms much more motive to make use of the app for recruitment.
To make use of TikTok or to not use TikTok?
So, we come to the million-dollar query. Ought to TikTok be used for recruiting? The cliffhanger lies with you. As we will see there are each execs and cons of implementing TikTok into your recruiting technique. If you wish to experiment with it, I do not see how any hurt might be achieved, aside from not with the ability to achieve again invaluable time whether it is unsuccessful. Earlier than utilizing it although, keep in mind the objects to think about, and in addition take into consideration the demographic you’re recruiting for. If most of your recruits are over the age of 40, then it won’t be one of the best platform to check out, nevertheless, should you additionally recruit youthful generations, it could be one thing to look into.
I’ll depart you with one final TikTok video and that’s from an professional TikTok consumer himself on “How one can be TikTok Well-known!” (should you so select to need to be!)
Sources
- Appfigures
- Stat appeared in Rewire. Initially, got here from the Statista report.
- Enterprise Information Every day
- Washington Put up
- Staffing.com
- FireFish Software program
- Tallo